There are plenty of Canon EOS-M models, with often excellent sensors, but generally limited controls and more importantly a terrible lens line. Looking at the less expensive cameras on the market right now, many of them have huge drawbacks. Now, FE comes with a $1800 starting price tag (unless you can find something in stock for less). The A7 II had sold for as little as $1000, which provided a great entry into the desirable FE mount. If you’re looking for a camera for a holiday gift, this makes Sony a lot trickier – historically, they’ve left older models on the market at low prices instead of introducing specific entry models.
Good riddance to the ancient NP-FW50 battery, now found exclusively in the ZV-E10. Both Canon and Nikon offer full-frame mirrorless bodies around $1000 (depending on sales) and Nikon has two choices (Z5 and Z6) well below the price of an A7C. The least expensive full-frame Sony is now the $1798 A7C (right now, the A7 III is also selling for $1798). If you want something with a viewfinder, the entry level is a $1398 a6600., which falls well behind the (mostly Fujifilm) competition – unless the recipient already has Sony lenses, it’s less desirable than a much cheaper Fujifilm X-S10, and nowhere close to the X-T4 (which is similarly priced once you have a good-quality lens on the Sony). The ONLY current Sony under $1000 is the ZV-E10, and that’s pretty much exclusively a vlogging camera. In full-frame, we’re left with the A7C, A7 III line (including r and s) A7 IV and A7r IV, A9 II and A1. The only APS-C cameras that this leaves as current models are the expensive a6600, the vlogger-focused ZV-E10 and possibly the ancient a6000 (there’s still enough stock around that it’s unclear whether or not that camera is discontinued – but it’s approaching its eighth birthday). The affected lines are the A7 II (including A7r II and A7s II), a6400 and a6100 lines.
It’s not clear what’s really discontinued, and what (if anything) will come back when parts availability eases. Sony has stopped accepting orders for quite a few older models that composed the majority of their less expensive line.
If you are thinking about giving an interchangeable lens camera as a gift this holiday season, there has been a MAJOR shakeup that is worth knowing about. 1.) Holiday Camera Availability and Sales
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